ManufacturingSeptember 23, 2018

SOLIDWORKS Innovation Day 2019 – Transitioning Businesses to the Experience Economy

Our SOLIDWORKS Innovation Day 2019 AP South media tour kicked off in…
Avatar Filip Kuttner
Filip Kuttner, Dassault Systèmes’ ANZ Sales Director for Professional Solutions

Our SOLIDWORKS Innovation Day 2019 AP South media tour kicked off in a big way in Sydney on September 19, 2018. I am proud to have unveiled the new features of SOLIDWORKS 2019 to our media friends in Australia and look forward to working closely with our partners and customers to continually scale new heights in design and engineering innovation.

We are living in a time when technological change is radically reshaping the world economy and shaking up the foundations of industries like never before. It is now more pressing than ever for businesses to prepare their operations, processes and workforce for the future. Here are some excerpts from my presentation to the media during the SOLIDWORKS Innovation Day 2019 launch in Sydney on what the new experience economy entails:

“We are here today to talk about the future, the trends which are undoubtedly taking us forward and opening a vast amount of opportunities for those who want to play in tomorrow’s business arena. In order to better understand the future, we would need to have a quick look at the rear view mirrors.

Since our inception, almost four decades ago we at Dassault Systèmes have been in the business of helping global manufacturers to better data driven decisions making. The evolution of what we today as smart manufacturing has been driven by the commonly known business influences, as well as a true passion to innovate by our R&D teams and our customers who are at the forefront of their respective industries.

As consumers no longer carry around separate devices such as a notepad, camera, walkman, cash wallet and dictaphone to resolve siloed needs, engineers of today expect a similar connected real-time experience in their professional roles.

(L-R) Mike Russell, COO of Intercad – Central Innovation; Michael Lord, Design Engineer at Trakka Australia; Brad Monsbourgh, Marketing Director of Intercad – Central Innovation; Filip Kuttner

We do understand that this is a significant undertaking which requires more than access to the best-in-class technology. Knowing how to use technology and analyse the right data requires a robust business transformation plan. We have therefore partnered with a number of local organisations, namely our Value Added Resellers (VARs), InterCAD part of Central Innovation, represented here today by Mike Russell, as well as Cadspace, Invenio and N C CADCAM Systems, who work closely with us to ensure that SOLIDWORKS customers are well guided in assessing their current and future digital needs and given access to the best-in-class technology to realize their vision. These partners are also experts in advising our customers in delivering continuous improvement in their business processes to ensure that they stay ahead of their competition and in executing their technology roadmap.

Richard Elving, Markforged’s APAC Channel Sales Manager, speaks to WSU engineering students on the transformative power of 3D printing in manufacturing

This leads us to the next key point on my agenda – cultivating the workforce of the future. In order to better address the needs of the transforming industry, we work with academic institutions, such as Western Sydney University, to integrate our technology in the evolving curriculum and invite industry partners at the forefront of the new experience economy, such as Markforged and Trakka Australia, to provide mentorship and guidance on the type of future-ready skills that graduates require for the future of innovation. We are already dealing with a generation of digital natives with powerful social networks at the palm of their hands, able to engage in a video conversation with literally anyone anywhere in the world, and spread the word-of-mouth in an instant. Imagine what these talented individuals, who are able to break records at an international solar car racing competition, can do in a fully digitalized, connected business with the best-in-class technologies for innovation. Then imagine the frustration that they may face if they are given a paper binder with drawings to review.

Today’s university graduates need to be equipped with advanced digital skills for the new experience economy

The digital revolution is pushing businesses to up their game. To produce innovative products, businesses need a digitally capable workforce to communicate and collaborate effectively with an increasingly globalized supply chain network and to optimize best-in-class technology that will power their industry. We live in a world of accelerated innovation; constant skills and technological upgrades is going to be the norm, rather than the exception, in this brave new digital era.”

Dassault Systèmes’ newly introduced SOLIDWORKS 2019 delivers a complete digital design ecosystem that provide the breadth of tools to tackle the most complex problems, the depth to finish critical detail work, and new features that to improve the product development process to get innovative products into market faster. Register for SOLIDWORKS Innovation Day 2019 events in Australia and New Zealand on the links below:

VAR Dates & City Event Website

CADSpace 17 Oct – Sydney 25 Oct – Brisbane CADSpace SOLIDWORKS Innovation Day

InterCAD 2 Oct – Melbourne 9 Oct – Brisbane 11 Oct – Perth 16 Oct – Adelaide 16 Oct- Auckland 18 Oct – Sydney 18 Oct- Wellington 25 Oct – Christchurch InterCAD SOLIDWORKS Innovation Day

Invenio 24 Oct – Auckland TBA

NCCS 10 Oct – Melbourne NCCS SOLIDWORKS Innovation Day

For information on where our other SOLIDWORKS Innovation Day 2019 events will be held. go to Please feel free to email me at if you have further questions on SOLIDWORKS 2019.

Stay up to date

Receive monthly updates on content you won’t want to miss


Register here to receive a monthly update on our newest content.