Organizations that build their business around a clear purpose are able to achieve far more than just financial performance: they can foster greater workforce and customer satisfaction and ultimately help build a better world for everyone.
“Being a purpose-driven company means you know why you come to work every day. No matter what your job title, you’re all working toward a common ‘why’.”
Gabe Wing, Director of Sustainability, Herman Miller
Purpose also fosters greater loyalty – from employees and consumers alike, Wing said. “When your employees are connected to a bigger purpose and are engaged, they give you their discretionary effort; they are willing to go above and beyond when called on. And your customers are buying more than product; they are choosing to support a brand and the idea of helping to create a better world.”
With many companies demonstrating the power of purpose, Kounkel believes more firms than ever before are realizing that business success today depends on more than financial performance.
“In conversations with clients and peers, I’m observing a clear shift of stakeholders demanding action,” she said. “More and more. leading organizations are starting to embed purpose into their business strategies – and seeing greater success as a result. They are realizing that, at the end of the day, their job is to leave the world better than how they found it.”
Wing agrees. “I think we are in the midst of an exciting new journey,” he said. “As our family of brands grows and evolves, we will walk alongside our partners to lean on one another for the knowledge and insights that help us design something incredible: a better world for everyone.”
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