Workforce of the futureDecember 21, 2023

3DEXCITE 2023: It’s a Wrap!

Welcome to the grand finale of 2023! Take a breather, grab a cup of coffee, and join us for a reflective journey.
Avatar Bastian GRAF-SCHORM

Welcome to the grand finale of 2023! As we pen down this year’s last blog entry, we hope you find yourself amidst the joyful chaos of wrapping up those last-minute projects and gifts, gearing up for a splendid Holiday Season. Take a breather, grab a cup of coffee, and join us for a reflective journey through the Greatest Hits of the past twelve months. From transformative experiences to engaging endeavors, and downright enjoyable moments, let’s revisit the highlights of our incredible journey across the globe.

CES | January 5th-8th 2023 | Las Vegas

Embarking on the new year with a dynamic start, our presence at CES 2023 left an indelible mark. The Dassault Systèmes Virtual Twin booth emerged as a standout, offering attendees a unique and interactive experience with the transformative capabilities of our solutions. We featured our software-defined vehicle experience, providing designers and engineers with valuable insights into the intricacies of modeling, testing, authoring, and simulating experiences. This immersive journey unveiled the power of our solutions in shaping the future of design and engineering.

Jonah Hong 3DEXPERIENCE Forum North America | February 12th-15th 2023 | Nashville 

Stepping into the spotlight at the 3DEXPERIENCE Forum, North America, our esteemed client, Jonah Hong, Hyundai’s Corporate Vice President and Head of Digital Customer Experience, took center stage to illuminate a revolutionary collaboration. In a captivating presentation that resonated with innovation enthusiasts, Jonah shared Hyundai’s groundbreaking partnership with Dassault Systèmes.

At the heart of this collaboration is the dynamic fusion between 3DEXCITE and Hyundai, aimed at delivering unparalleled customization for buyers, catering to their unique needs and preferences. Together, we are rewriting the narrative of customer engagement by harnessing the power of data and analytics from CGI Twin Models.

3DEXCITE Live! 20233DEXCITE Live – Industrial Virtual Worlds

Dive into the world of 3DEXCITE Live! as we recap the thought-provoking streaming events that unfolded in 2023. Our first session explored the Virtual Twin’s power, enabling manufacturers to craft extended ecosystems, simulate products, experiences, and entire factories before they physically exist. Catch the expert panel’s dynamic discussions on the Metaverse, Virtual Twins’ role in enhancing customer experiences, and how industries can leverage these capabilities to foster a more sustainable world.

3DEXCITE Live – Generative AI

In a year where AI took center stage, our experts demystified its journey from science fiction to mainstream reality. Uncover the potential, risks, and nuanced use-cases that define AI’s impact on technological development.

3DEXCITE Live – Sustainable Consumption

Closing the year, our focus turned to sustainability, addressing critical areas like packaging, energy, and the environment. Gain invaluable insights in our final livestream of 2023, contributing to our shared goal of creating a more sustainable future.

Paris Air Show | June 19th-25th 2023 | Le Bourget

In a milestone moment at the 2023 Paris Air Show, Blue Spirit Aero (BSA) marked the dawn of a new era in sustainable aviation. Pioneering the utilization of hydrogen fuel cell technology, BSA is reshaping the aviation landscape with innovation at its core.

At the heart of their showcase was the Dragonfly, a new aircraft brought to life using our cutting-edge experience creation tools. The Dragonfly’s capabilities were unveiled in detail through life-like 3D scenarios, showcasing the remarkable fusion of technology and design.

VivaTech | June 14th-17th 2023  | Paris

The H1st Vision isn’t just a concept; it’s a marvel featuring over 20 innovative technologies. From a secure biometric access control system to predictive hazard alerts, optimized range and recharging, continuous monitoring of driver and vehicle health, to an awe-inspiring audio system designed in collaboration with French composer Jean-Michel Jarre — every detail is meticulously crafted to enhance the user experience.

This initiative is a collaborative effort by six partners: Atos, Dassault Systèmes, Orange, Renault Group, STMicroelectronics, and Thales, forming an open innovation ecosystem dedicated to intelligent, secure, and sustainable mobility.

To get an up-close look at the unveiling of this first-of-a-kind vehicle, watch the video that captured the essence of the H1st Vision launch. Here, innovation converges with humanity, redefining the way we experience mobility.

3DEXPERIENCE Conference Japan

The 3DEXPERIENCE Conference Japan 2023 was a hub of innovation, where special seminars and demonstrations were on the agenda. In collaboration with hardware partners XRITE and Supermicro, the event showcased cutting-edge technologies that are reshaping the landscape of digital experiences.

One success story featured Kobelco’s marketing transformation. The journey from concept to reality underscored the power of leveraging the 3DEXPERIENCE platform in achieving marketing excellence.

ASICS, the global athletic footwear and sports equipment company, added another dimension to the event with shoe personalization for a flagship store experience. The seamless integration of technology and customization demonstrated the potential of the 3DEXPERIENCE platform in retail environments.

Looking ahead, mark your calendars for the upcoming 3DEXPERIENCE World and 3DEXPERIENCE Forum in Dallas, TX (February 11th-14th, 2024).
Join us as we continue to explore the limitless possibilities and advancements in the world of 3D experiences.
Register today! 

Festival of the Future | July 6th-9th 2023 | Munich

Next stop, the Festival of The Future held at the renowned Deutsches Museum in Munich. Amidst the displays of cutting-edge technologies and forward-thinking concepts, we brought the “AI Think, Therefore AI Am” experience.

At the heart of this showcase was an exploration of the intersection between Artificial Intelligence (AI) and human creativity. 3DEXCITE took attendees on a journey into the realm of AI, inviting them to contemplate the profound question, where does creativity and AI converge to compliment each other?

The exhibit delved into the depth of AI’s capabilities, showcasing how it has become an integral part of our creative processes. Through interactive displays and immersive demonstrations, visitors had the opportunity to witness the symbiotic relationship between human ingenuity and AI’s computational prowess. 3DEXCITE’s contribution not only celebrated the potential of AI but also encouraged a dialogue about the future landscape where humans and machines collaborate seamlessly.

3DEXPERIENCE Conference Darmstadt

The recent 3DEXPERIENCE Conference in Darmstadt was a nexus of innovation, featuring the groundbreaking H1st concept vehicle Virtual Twin demo in the Playground. Attendees were treated to an immersive experience, delving into the future of connected mobility through software-defined vehicles.

A highlight of the event was a breakout session where 3DEXCITE CEO, Tom Acland, engaged in a riveting discussion with Eric Feunteun, COO Software République & Renault Groupe, and Olivier Savin, CEO/Founder of Blue Spirit Aero (BSA). The trio explored the pivotal role of strategic ecosystems in delivering next-level customer experiences, sustainable innovation, and connected products.

In their deep dive, Tom Acland and Eric Feunteun shed light on the transformative H1st vision. This concept not only extends product lifecycles but also redefines the human-centered experience and introduces new security features to connected mobility. The session provided valuable insights into the strategic partnerships shaping the future of the automotive industry.

Magic Wheelchair 3DS Detroit | August 8th 2023

In a heartwarming endeavor led by Brandon Hafeli, 3DS Detroit presented its inaugural Magic Wheelchair build to a remarkable young soul named Ryen. This inspiring project, realized on August 8th at the Detroit Zoo, reflects the culmination of creativity, collaboration, and compassion within the 3DS Detroit community.

Ryen, a spirited youngster with a passion for wolves and anime, particularly admires the lightning-conjuring abilities of Zenitsu from Demon Slayer. The Magic Wheelchair team at 3DS Detroit, with the support of colleagues in the Royal Oak office and contributions from the Waltham, Pune, SOLIDWORKS, and GoEngineer teams, poured their collective talent into crafting a unique, awe-inspiring costume for Ryen’s wheelchair.

Magic Wheelchair, a non-profit championing larger-than-life embellishments for children’s wheelchairs, has received unwavering support from SOLIDWORKS, the 3DEXPERIENCE Lab, and La Fondation Dassault Systèmes over the past five years. Ryen’s chair marks a significant milestone as the first Magic Wheelchair project initiated in Michigan, showcasing the power of innovation and inclusivity.

Ryen’s customized wheelchair features two majestic wolf heads, intricately designed in xShape and 3D printed with soft noses, gums, tongues, and glowing eyes. The wolf bodies, sculpted from foam and adorned with faux fur, flank the sides of Ryen’s chair. Adding an electrifying touch, thunder clouds beneath the wolves raise lightning from the ground, bringing Ryen’s anime-inspired dreams to vibrant reality.

BTS of the Magic Wheelchair creation | video credit: GoEngineer

Learn more about Magic Wheelchair.

Life at 3DEXCITE

At 3DEXCITE, our culture is a vibrant tapestry woven with diversity, global collaboration, and an unyielding spirit of activity. From participating in Michigan’s Adopt-A-Road clean-up events, fostering teamwork through the PIONEERS Lodge challenges, to the camaraderie of Dinner on the Boss, our activities transcend borders and backgrounds. Engaging in these initiatives not only enhances our workplace culture but also underscores our commitment to making a positive impact locally and globally. It’s the fusion of diverse perspectives and shared experiences that defines us—a culture that thrives on the collective energy of our global team. Thanks to everyone, enjoy the Holidays, and see you in 2024!

Bonus! Spotify Playlists

What better way to get in a creative mindset than listening to a few of your favorite tunes? Enjoy our 2023 playlists!

Connect with us online:

User Community:
Product & Technical Communications Community:

Stay up to date

Receive monthly updates on content you won’t want to miss


Register here to receive a monthly update on our newest content.