70% of consumers agree that packaging design influences their purchasing decisions, leaving no doubt that packaging plays a big role in the success or failure of the product. However, design efforts are often scattered along multiple stakeholders across locations and it becomes increasingly challenging to manage expectations and properly communicate the design standards. In order to keep the process streamlined, there is a need for an integrated business platform that can provide an environment for effective collaboration and the efficient creation and testing of packaging designs.
Perfect Package from Dassault Systèmes can help cut concept development time from 6 weeks to just 24 hours. If you are looking to deliver more sustainable packaging designs, you can leverage simulation tools to optimize designs using less raw materials while maintaining durability. This saves resources and reduces the cost to design and qualify new packaging for product initiatives.
Going global means delivering products tailored to the local cultural preferences and regulatory rules of each different region or individual country. With digital copy management and artwork processes, you can create label designs in just 24 hours. Structured copy and label templates serve as the basis for all local versions and they can be rapidly deployed to tap new markets.
Drive your innovation process using Perfect Package from the 3DEXPERIENCE platform.
Brian Carboni is the Global Marketing Director for the CPG-Retail Industry at Dassault Systèmes.