Today, technology is available to support a radically different approach to construction. Productization is a strategy for delivering hyper-customized, efficient construction solutions at scale. This approach uses virtual construction twins to enable the application of generative, configurable design strategies to the factory construction and management of modular systems.
In contrast to off-site manufacturing that preserves trade-based workflows, productization delivers to the construction site “integration-ready modules” that offer substantial gains in quality, speed and versatility.
Integration-Ready Modules: Rethinking theCore Elements of Construction
Modularization is a key concept in productization, yet it is often misunderstood. A recalibrated take on modularity reveals how these elements can be easily configured across a platform without sacrificing creativity. Modules can be much more sophisticated than mobile trailers, as is the misconception in the United States.
In the automotive industry, we see that vehicle production gains cost efficiency because each vehicle is an assembly of standard, modular components that can be engineered en masse. However, cars all take the same general form. Buildings, on the other hand, are approached as one-off projects, each with a unique shape. Uniformity is not achievable in construction — nor should it be the goal. No one wants the same building as their neighbor and variation between site requirements makes this idea impractical.
MODULARIZATION SIGNIFICANTLY OUTPERFORMS OFF-SITE MANUFACTURING & ASSEMBLY