Packaging can make or break a product sale. Today, consumers are becoming more eco-conscious and are voting (with their wallets) for more sustainable packaging. When a sustainability report by Nielson states that 81% of consumers feel strongly that companies should help improve the environment, sustainability has become non-negotiable for companies in the Consumer Packaged Goods (CPG) industry.
Developing packaging has been a very linear process for decades. But now, CPG manufactures are feeling the pressure to find a viable way of delivering more sustainable packaging to market, faster. Despite this pressure, many companies are hesitant to change from the processes they have known so well and are completely comfortable. While this is completely understandable, the current processes will not be sustainable because consumers will continue to demand more from their brands. The companies that shift to an accelerated development and scale-up process with the right digital tools will be the longer-term market share leaders.
If you are ready to break out of existing paradigms, we invite you to read a new eBook from Dassault Systèmes called CLOSE THE LOOP FOR TOTAL PACKAGING SUSTAINABILITY. It describes how the 3DEXPERIENCE platform can be the end-to-end solution for design conceptualization, design validation, material development, digital continuity, logistics optimization, material and inventory management and demand planning. By driving concurrent processes (vs. linear), companies can experience shorter time to market, lower costs, reduced waste and higher margins.
To learn more about how you can ‘close the loop’ on sustainability in the CPG packaging industry, visit our website. Additionally, enjoy this recent case study from AMCOR, a leading packaging supplier.
Brian Carboni is the Global Marketing Director for the CPG-Retail Industry at Dassault Systèmes.