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Design & SimulationJanuary 9, 2025

Accelerating Packaging Design with AI and Machine Learning

Packaging for consumer goods has to meet many different requirements, including cost, weight, strength and sustainability. Machine learning enables packaging manufacturers to understand the impact of design changes much faster than traditional simulation methods allow, and to rapidly explore the entire design space to find innovative new packaging designs. AI-enabled unified modeling and simulation (MODSIM) is accelerating product development in the consumer packaged goods & retail industry and cutting manufacturing cost and product weight.
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Avatar Katie Corey
CAD models of eight different plastic bottles with different shapes and ribbing.
Even a simple packaging design can have numerous possible design variants. AI helps to manage the complexity and find the optimal design quickly.

Why does the packaging industry need simulation?

The 3DEXPERIENCE interface, showing a bottle design and the results of a structural simulation, generated by AI in (almost) real-time.
With AI-enabled MODSIM, designers can easily adjust any parameter of their design in an intuitive online interface and see the impact on structural integrity in real-time.

Almost every product that arrives at your doorstep or on the shelf of your local supermarket survived the journey fresh, clean and intact because of its packaging. From salt to smartphones, the packaging of consumer goods must be carefully designed to ensure that it doesn’t cause issues in the production line and that it is strong and waterproof enough to withstand the stresses of shipping, while also being lightweight and attractive to purchasers. Sustainability targets are adding an extra level of challenge, as material use must be reduced and the proportion of recycled, recyclable or biodegradable materials increased.

Finite element analysis (FEA) simulation with SIMULIA Abaqus technology helps designers and packaging managers to understand the performance of packaging in real-world scenarios without needing to build physical prototypes. It also powers design of experiments (DoE) and optimization studies that can explore the entire design space to find the best trade-off between different factors.

Simulation is most useful when used from the beginning of the design cycle. Unified modeling and simulation (MODSIM) allows simulation to be used during the initial concept stages, with the simulation model constructed directly from the design data. This not only speeds up the development process, it also means that potential problems can be noticed earlier and the root causes identified and resolved.

How does AI and machine learning help packaging simulation?

Top, a graph of predicted buckling of a bottle, showing extremely close agreement between real data and AI-predicted data. Bottom, two animations of a bottle buckling, calculated with machine learning and FEA, showing almost identical behavior.
Comparison of results of a 3D FEA analysis of a bottle being crushed and the machine learning (ML) powered surrogate model.  Top: graph of buckling behavior. Bottom: 3D field plots

AI-enabled MODSIM is the next step for MODSIM, using the power of machine learning to make simulation much faster and therefore more useful for designers. With classic finite element analysis, for each design variant, the physics must be simulated again from scratch. AI machine learning can provide results for any design variant in moments and accelerates the process.

Only a few simulations covering a representative area of the design space for the packaging need to be performed. These are then used to train a neural network, which learns how the geometry relates to its physical properties. Both time transient and stationary scalar physical responses as well as 3D full field prediction can be modeled, resulting in an information-rich and much more productive environment for product design.

The resulting surrogate model is validated against further simulations, and if an acceptable level of accuracy is reached, it can then be used to calculate the behavior of the packaging for any design variant.

Using machine learning, designers can find the best trade-offs within seconds and understand the impact of a design change with real-time feedback. Exploring more of the design space can significantly shorten the package development process while achieving ambitious cost, weight, and sustainability targets. With AI-enabled MODSIM, the simulation and machine learning tools are also available in an easy-to-use interface, bringing them to non-expert users. Rather than replacing human work, AI works alongside the designer, providing instant feedback about the design.

Discover more about Dassault Systèmes SIMULIA AI solutions for packaging simulation

You can always view the collection of materials on the Machine Learning Wiki in the SIMULIA Community. This Wiki includes a detailed explanation of training neural networks with simulation data and links to articles and webinars on the subject.

Conclusion

AI and machine learning are helping the CPG industry to meet the challenges of modern packaging design. Machine learning accelerates the simulation and design exploration process, helping designers to reduce weight and cost and improve strength and sustainability. AI solutions from Dassault Systèmes integrate into their established CPG industry workflows, combining machine learning technology with best-in-class physics simulation technology.


Interested in the latest in simulation? Looking for advice and best practices? Want to discuss simulation with fellow users and Dassault Systèmes experts? The SIMULIA Community is the place to find the latest resources for SIMULIA software and to collaborate with other users. The key that unlocks the door of innovative thinking and knowledge building, the SIMULIA Community provides you with the tools you need to expand your knowledge, whenever and wherever.

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