Future of User Experience Marketing Strategy

The goal of user experience marketing is to create a positive and memorable experience for the user, which can lead to increased engagement, loyalty, and conversions. Subsequently, user marketing strategy is a Game Changer for brands, products, and people.
The future of user experience marketing strategy will likely center around providing a personalized and immersive experience for the customer.

“The ability to adjust to rapid changes in market conditions is key.” – Guillermo Plasencia, CMO and co-founder of JoinMyTrip.com.

Personalization will be a crucial driver of user experience marketing. By collecting and analyzing data about the customer, companies can tailor their marketing messages and experiences to the individual’s preferences, interests, and behaviors.

According to a report by Epsilon, 80% of consumers are more likely to purchase from a company that offers a personalized experience. This fact highlights the growing importance of personalization in marketing strategy.

Tech integration like Voice Search & AI will also play a significant role. Where consumers adopt voice assistants like Alexa and Siri, voice search is becoming an increasingly important aspect of marketing strategy. A report by Comscore predicted that by 2020, 50% of all searches will be voice searches, though as of 2023, it’s yet to hit that number. By 2025 it will breach the 50% mark. Whereas AI will play an increasingly important role in marketing strategy with a non-linear trend, a report by MarketsandMarkets predicts that the global AI in the marketing market will be worth $21 billion by 2025.

According to a survey by Salesforce, 51% of marketers are already using AI, and another 27% plan to use it in the next two years.

“In the future, marketers will move from being mathematicians to becoming anthropologists.” – Oscar Höglund, CEO and co-founder of Epidemic Sound

Personalization is entwined with a multichannel directive. Companies will need to develop a multichannel approach to user experience marketing, where the experience is consistent across all touchpoints, including web, mobile, social media, and physical spaces, while having personalization as the key driver! E-commerce and mobile commerce will continue to grow in importance. According to eMarketer, e-commerce sales are reaching $6.4 trillion by 2025, and mobile commerce will account for 76% of e-commerce sales by 2025. Consumers expect a seamless experience across all channels, from online to offline. Marketers must develop strategies that integrate every channel into a cohesive user experience, with personalized messaging and offers at each touchpoint.

This approach requires a polish of emotionally engaging content that resonates with the customer, including storytelling, user-generated content, and experiential marketing.

“Humans are rational beings. But we are also driven by emotions. How many times have you picked up a bag of chips or a chocolate bar at the convenience store just because they looked appealing? It is not just physical products that can make us feel a certain way. It can happen in the digital world, too.” – Steven Widen, FORBES Report 

As the world progresses and we evolve and diversify at a pace never seen before, accessibility will be a crucial consideration in the future user experience marketing strategy. Marketing and product experiences must be inclusive and accessible to people of all abilities, ages, and cultures. 

A positive user experience can increase user engagement and conversions. By creating a seamless and enjoyable experience for the user, companies can increase the likelihood that the user will take the desired action, like making a purchase or signing up for a newsletter. It helps build brand loyalty. When users have a positive experience with marketing campaigns and materials, they are more likely to become loyal customers and advocates for the brand. In turn, companies will differentiate themselves from competitors. By focusing on creating a unique and memorable experience for the user, companies can stand out in a crowded marketplace and attract new customers.

Dassault Systèmes is committed to a sustainable future, and it’s at the heart of the Corporate Purpose: to provide businesses and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing product, nature, and life. Therefore it is apt to end this blog by highlighting Sustainability and Social Responsibility. In the future, consumers will increasingly demand that brands demonstrate a commitment to sustainability and social responsibility. Marketers can incorporate these values into their user experience!