Elevating the Passenger Experience – One Virtual Twin at a Time

The future of mobility isn’t just about how we move – it’s about how we feel while moving. From aircraft cabins to autonomous shuttles, the passenger experience is proving its value in a variety of use cases and is a catalyst for innovation, comfort, and brand connection.

At the Paris Air Show, Dassault Systèmes showcased 3DLive, an enterprise app for Apple Vision Pro, originally introduced in March 2025. Developed to revolutionize design, training, and collaboration, 3DLive leverages spatial experiences to address industry use cases. 

Apple Vision Pro + the 3DEXPERIENCE platform = 3D UNIVERSES

Dassault Systèmes has introduced sense computing to its 3DEXPERIENCE platform by integrating Apple Vision Pro. This innovation – as part of 3D UNIVERSES – spans industries, combining advanced technology, virtual twins, and real-world applications to deliver secure, flexible, and impactful product experiences.

Using the Virtual Twin

Virtual twins and immersive experiences are transforming air mobility design, setting new standards for innovation. By adopting a digital approach, crew members, maintenance teams, and ground operations can collaboratively address everyday challenges with increased efficiency. Additionally, passengers can play an active role in shaping comfort and functional design – offering insights and consulting on features through digital testing and personalized experiences, all before the product exists.

This is an example of how Deutsche Aircraft is approaching training and usage for door functionality.

Designing Experiences That Move People

The passenger journey begins long before stepping into the cabin, with online configurators and 3D walkthroughs that build anticipation and trust at every interaction.

Mobility designers can:

• Prototype faster with confidenc: Iterate in real time on layout, lighting, and material choices using photorealistic virtual twins.
• Collaborate across disciplines: Bridge design, engineering, and marketing teams on a single 3D data backbone via 3D UNIVERSES on the 3DEXPERIENCE platform.
• Connect emotionally with passengers: Craft spaces that evoke comfort, excitement, and brand identity, before a single seat is installed.

From Vision to Virtual Reality

3D UNIVERSES expose what’s behind the curtain and what’s real. They’re a symbiotic model of the world: virtual-plus-real representations that holistically combine modeling, simulation, science-based evidence and AI-generated content. 

Virtual twins allow brands to test and validate passenger environments early, without the cost or delay of physical prototypes. Every decision, from seat ergonomics to ambient lighting, can be experienced, refined, and optimized in context.

And once designed, these environments live beyond engineering. They can be repurposed for marketing, training, and customer engagement, creating a consistent narrative across the product lifecycle

This is an example of how Jamco is using the virtual twin for testing and developing lavatories.

As advanced air mobility evolves toward electrification, autonomy, and connected ecosystems, the passenger cabin becomes a critical brand touchpoint. 

This market is dynamic, fast-paced, and at the forefront of innovation, redefining how businesses operate and extract value with seamless, secure, and cutting-edge solutions. Ready to dive deeper? Watch the webinar:

eVTOL Mobility & The Digital Era: Are You Ready for Liftoff?

Listen to our clients discuss how virtual twins and eVTOL technology are transforming the future of advanced air mobility, from concept to customer experience.