The green moment of truth
Packaging designers can create innovative designs that create impact in a retail environment and drive consumer purchase. The success of many products can be tied to bold packaging decisions which communicate value at what P&G calls the ‘First Moment of Truth’, the store shelf. But with sustainability at the forefront of many CPG companies’ priorities, are designers armed with the information needed to make sustainability decisions at the ‘green’ moment of truth?
The Ellen MacArthur Foundation has determine that 80% of a product’s environmental impact is influenced by decisions made at the design stage. In order to manage the environmental profile of a product, the designer needs access to information that can help inform design decisions.
The Dassault Systèmes solution
Introducing the Dassault Systèmes ‘360 Sustainable Innovation’ solution, providing lifecycle assessment (LCA) capabilities in an easy to use and easy to understand format. When integrated with virtual twin technology from the Dassault Systèmes 3DEXPERIENCE® platform, designers have full visibility to the environmental profile of the product, from materials to manufacturing processes to end-of-life. This makes decisions in materials and design at the ‘green’ moment of truth much simpler. Companies can now revisit their product portfolios to accurately measure the environmental footprint of a consumer product from raw materials to end of life. Designers can make informed decisions to increase the sustainability profile of the products they create.
How will you understand the environmental impact of using an aluminum cap vs. a plastic cap? Do you want to understand how much the blow molding process is affecting CO2 emissions? Would you like to understand exactly how much you’ve improved your product design from a sustainability objective in order to report the improvement? The 360 Sustainable Innovation LCA tool provides CO2, water toxicity, total environmental footprint and more than a dozen other metrics so you can evaluate the environmental impact and make tradeoffs before you decide which action to take.
Key Benefits of the solution:
- Use Lifecycle assessment with the packaging virtual twin
- Accelerate design decisions with environmental guidance
- Address hotspots across the portfolio quickly
- Leverage innate 3DEXPERIENCE platform capability
- Make sustainability assessment available enterprise-wide
Visit our website to learn more and see a demo of the solution in action.
Brian Carboni is the Global Marketing Director for the CPG-Retail Industry at Dassault Systèmes.