ManufacturingApril 22, 2021

Geico Taikisha and DELMIA Driving Mass Customization

Serving car manufacturers worldwide for over 50 years, Geico Taikisha, together with Dassault Systèmes,…
Geico Taikisha car manufacturing..

Serving car manufacturers worldwide for over 50 years, Geico Taikisha, together with Dassault Systèmes, are set to revolutionize the world of turnkey automated car painting systems with the industry giant’s latest innovation — a new and improved Smart Paintshop. Combining the manufacturing expertise of Dassault Systèmes and the auto body painting prowess of Geico Taikisha, this cooperation came to full fruition as an initiative to improve the production flexibility of automotive manufacturers in an era of increasing mass customization.

Smart Paintshop, envisioned as the car paint shop of the future, integrates smart, connected and strategic solutions to improve the efficiency, safety, quality and costs of future mobility solution paint jobs. The Geico Taikisha team introduced several new features of the Paintshop, starting with the brain of the operations: the J-Suite, a digital platform that manages communications between processes and systems of the end consumer, complemented by an IoT system and technologies that enable smart plant, energy and design management. It is also supported by a Paintshop Execution System, which is an MES system that is fully adapted to match the requirements of its specific environment. Powered by DELMIA Apriso, which helps to create deep insights throughout the entire car painting process, the Smart Paintshop system manages, guides and documents each step with pinpoint precision—from production order to desired result.

Thanks to this collaboration, Geico Taikisha gained:

  • Increased production flexibility with digital Strip Out capabilities and changes to production orders
  • Smarter and more insightful analysis with the ability to assess an entire car body’s history at a glance
  • More efficient decision-making and process flow, facilitated by industrial IoT, optimized HMI and edge processing.

With this innovation, Geico Taikisha offers an end-to-end solution to its automotive customers that will help them adapt to increasing demands for high-quality, low-cost products and high levels of customization and be prepared for future challenges, all while delivering unique value and quality.

For more information on Dassault Systèmes’ DELMIA applications:

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