Unleashing the Potential of Commercial Twins in Marketing

As digital & software driven vehicle platforms continue to grow, OEMs face the challenge of delivering high-quality 3D data that is consistent across all applications, including websites, in-vehicle HMIs, companion apps, and even the metaverse. It will be interesting to see how with alliances and standards, OEMs develop their toolchains for important functions of their company like product development and marketing.