Twins & Transparency
I recently had the opportunity to present at the AI Summit Brainport as part of its Explaining AI Track. This track was a conversation about what it really takes to trust AI, especially as it becomes embedded in strategic, high-tech environments.
Trust Matters
The track kicked off with a keynote from Arnaud Hubaux (ASML), who framed AI not as a flashy disruptor, but as a “disciplined apprentice.” In his world, each wafer costs tens of thousands of euros — there is no tolerance for “close enough.” At 3DEXCITE, we think similarly: AI can’t just amaze, it has to earn its place through precision, discipline, and repeatable reliability.
The Good, The Bad & the AI
We showcased how 3DEXCITE blends accurate product representation with generative storytelling – allowing customers and designers alike to shape, personalize, and understand their products in a human way. This is not about replacing the designer, but amplifying creativity: let AI listen, learn, and translate human insights into virtual forms that are both emotionally rich and technically aligned.
Human-Virtual Trust
Human and virtual companions are shaping the new alliance between the physical and virtual. In smart manufacturing, an AI companion isn’t a cold black box; it’s a collaborator, guide, and storyteller. When we treat AI as a companion, we’re more likely to build systems that are explainable, empathic, and aligned with human needs.
Staying Human
We culminated on the idea of remaining human in a world of exponential technology. 3DEXCITE’s aims to: empower people to envision, shape, and trust their virtual twins. We equip companies with the tools to own their data, actively create content, tell their stories, and harness AI responsibly.
Tom is a digital transformation specialist who has worked for more than fifteen years in a startup and consulting setting. He built up technologies and capabilities in support of commercial innovation programs at blue-chip brands across a variety of verticals including mobility, health, energy and financial services. Since 2020 he manages Dassault Systèmes 3DEXCITE as Chief Executive Officer.