[{"data":1,"prerenderedAt":113},["ShallowReactive",2],{"dcFr3FGUnI_CbG7ggETMh5_-qopAJu_ULg-oC6hH6H8":3,"_apollo:default":111,"_apollo:identified":112},{"allSettings":4,"seo":10,"posts":21},{"customSettings":5,"__typename":9},{"urlFront":6,"urlPreview":7,"__typename":8},"https://blog.3ds.com","https://blog-build-prd.itvpc.3ds.com","CustomSettings","Settings",{"social":11,"openGraph":17,"__typename":20},{"twitter":12,"__typename":16},{"cardType":13,"username":14,"__typename":15},"summary_large_image","dassault3ds","SEOSocialTwitter","SEOSocial",{"defaultImage":18,"__typename":19},null,"SEOOpenGraph","SEOConfig",{"nodes":22,"__typename":110},[23],{"id":24,"slug":25,"title":26,"uri":27,"excerpt":28,"locale":29,"featuredImage":32,"tableOfContents":40,"content":45,"date":46,"translations":47,"author":48,"topics":56,"globalTags":82,"brands":90,"keywords":93,"seo":99,"__typename":109},"cG9zdDozMDIwOTY=","genai-for-the-industrial-future-takeaways-from-hannover-messe","GenAI for the industrial future: Takeaways from Hannover Messe","/topics/thought-leadership/genai-for-the-industrial-future-takeaways-from-hannover-messe","\u003Cp>Where does AI fit into the future of manufacturing? Catch up on Florence Verzelen’s keynote address at Hannover Messe to find out. \u003C/p>\n",{"locale":30,"__typename":31},"en_US","Locale",{"node":33,"__typename":39},{"large":34,"__typename":35,"medium_large":34,"thumbnail":36,"srcSet":37,"sizes":38},"https://blog-assets.3ds.com/uploads/2026/04/hannover-messe.jpg","MediaItem","https://blog-assets.3ds.com/uploads/2026/04/hannover-messe-150x150.jpg","https://blog-assets.3ds.com/uploads/2026/04/hannover-messe-300x200.jpg 300w, https://blog-assets.3ds.com/uploads/2026/04/hannover-messe.jpg 580w","(max-width: 300px) 100vw, 300px","NodeWithFeaturedImageToMediaItemConnectionEdge",[41,42,43,44],"AI as force multiplier |ai-as-force-multiplier-0","The system view|the-system-view-1","The last key component: Security|the-last-key-component-security-2","The formula for a successful future|the-formula-for-a-successful-future-3","\n\u003Cp>Last week, more than 120,000 manufacturing experts gathered at the Messegelände for the annual Hannover Messe. Echoing \u003Ca href=\"https://blog.3ds.com/topics/company-news/the-ces-effect-a-first-look-at-industry-transformation/\">CES earlier this year\u003C/a>, the presentations and announcements at the tradeshow centered on innovative use cases for industrial AI, with humanoid robots featuring prominently on stage and in vendor booths. \u003Ca href=\"https://www.3ds.com/factory-of-the-future\">The factory of the future\u003C/a>, according to industry leaders, is one that fully embraces purpose-built AI solutions.\u003C/p>\n\n\n\n\u003Cp>Dassault Systèmes’ own Florence Verzelen, executive vice president for EMEA, gave a keynote address on the future of AI in the manufacturing industry. Her remarks addressed a big question on the mind of manufacturing leaders everywhere: “How to cut through the noise, how to create measurable value, how to stay ahead of the next technology wave and how to do it all with the right level of security and sovereignty.”\u003C/p>\n\n\n\n\u003Cp>Didn’t get to hear her speak? Don’t worry, we’ve jotted down the highlights for you.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ai-as-force-multiplier-0\">AI as force multiplier \u003C/h2>\n\n\n\n\u003Cp>No real surprise here: AI will continue to be \u003Ca href=\"https://www.3ds.com/about/legal/data-security\">the technology that revolutionizes how companies operate and how industries change\u003C/a>. Everywhere we look now, there’s AI. Back in 2024 and 2025, the concern across industries was adoption. Were employees using the provided tools to optimize and streamline, increase productivity and reduce errors in order to boost revenue?\u003C/p>\n\n\n\n\u003Cp>Today, adoption isn’t the problem: it’s value creation.\u003C/p>\n\n\n\n\u003Cp>Just using a tool to make a workflow a little bit faster or easier isn’t enough for success. It’s imperative for the bottom line to show how AI tools are influencing revenue, growth and overall business health. What really matters is the \u003Cem>right kind\u003C/em> of adoption. Small wins won’t translate into big impacts. Choosing the right kind of challenge to address matters immensely when it comes to AI adoption.\u003C/p>\n\n\n\n\u003Cp>“A company is not a chatbot opportunity. A company is a connected system of products, plants, processes, suppliers, logistics flows, teams and customers,” Verzelen said. “GenAI will not transform industry if it is treated as a standalone capability. It will only transform a company if it is embedded into that full system.”\u003C/p>\n\n\n\n\u003Cp>For the most measurable impacts, Verzelen explained, AI needs to be an embedded system, not an add-on or an afterthought. Pilot after pilot doesn’t make for a repeatable, scalable model of growth. A full-scale integration of AI into existing systems will be the key driver for success. This approach, which she terms a “system view,” is what will power agility and adaptability in the manufacturing industry. \u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-system-view-1\">The system view\u003C/h2>\n\n\n\n\u003Cp>Let’s talk a little bit more about that system view.\u003C/p>\n\n\n\n\u003Cp>The system view refers to a \u003Ca href=\"https://www.3ds.com/insights/3d-universes/lean-adaptable-operations\">unified, holistic approach to managing and optimizing the interconnected components of an industrial operation\u003C/a>. Instead of treating each part of the business, like product design, manufacturing, supply chain and operations, as isolated silos, the system view emphasizes their interdependence and interconnectedness.\u003C/p>\n\n\n\n\u003Cp>The way Verzelen sees it, this approach will be achieved through a software-defined future. With \u003Ca href=\"https://www.3ds.com/insights/3d-universes/lean-adaptable-operations\">virtual twins embedded with industrial AI\u003C/a>, all operators have a clear sightline into every aspect of the business. That allows for necessary agility in the face of geopolitical shifts impacting supply chains, the integration of emerging technologies into business processes and adjustments to meet changing compliance constraints. This view, which operates under the model of continuous learning and living, will be the lever by which change is possible when the next big tech revolution emerges.\u003C/p>\n\n\n\n\u003Cp>“The virtual twin is not just a digital model. It is the living, connected representation of the product, the process, the plant, the supply chain and the company. It gives structure to data, context to AI and consistency to decision-making,” Verzelen said. “GenAI without a system view produces interesting outputs. GenAI with a virtual twin produces impactful decisions.”\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-last-key-component-security-2\">The last key component: Security\u003C/h2>\n\n\n\n\u003Cp>The future of industry, and of life as we know it, will surely be a digital-first one. It’ll be one in which, in Verzelen’s view, factories live online, supply chains and chains of command exist in virtual settings, and in which data sovereignty and security are paramount.\u003C/p>\n\n\n\n\u003Cp>The seamless simulations and swift changes made possible in such a system also pose challenges in the cyber realm. It isn’t feasible to back down from a future that’s built on and married to emerging technologies like AI and virtual twins. To embrace these also means accepting the expectation that the platforms on which these technologies operate will be secure.\u003C/p>\n\n\n\n\u003Cp>“Cybersecurity is a condition for operational resilience, business continuity and strategic autonomy,” she said.\u003C/p>\n\n\n\n\u003Cp>For companies in the manufacturing industry and beyond, working with partners that \u003Ca href=\"https://www.3ds.com/about/legal/data-security\">prioritize data security and IP protection\u003C/a> will be a matter of business viability.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-formula-for-a-successful-future-3\">The formula for a successful future\u003C/h2>\n\n\n\n\u003Cp>Verzelen’s view for a future built on trustworthy, purpose-built AI mirrors Dassault Systèmes’ own strategic vision. As she emphasized in her keynote, the industrial future is one where AI is more than a tool. It’s a transformative force embedded into the very fabric of operations. From adopting a system view to leveraging virtual twins and prioritizing cybersecurity, the path forward for manufacturers is clear: embrace AI as a strategic enabler. The challenges of today, from value creation to agility to security, are the stepping stones to tomorrow’s innovations. As the manufacturing industry continues to evolve, those who adopt purpose-built AI solutions with a holistic, secure approach will lead the charge into a more connected, resilient and intelligent future.\u003C/p>\n\n\n\n\u003Cp>Looking back after the event had concluded, Verzelen was energized by the announcements and debuts she’d seen.\u003C/p>\n\n\n\n\u003Cp>“What really stood out this year is that AI has left the lab – at many booths, you could see it embedded directly into machines, production lines and robotics, not as a concept, but as a working capability,” she said. “The presence of humanoid and adaptive robots in particular was striking, not as futuristic showcases, but as early indicators of how human-machine collaboration is about to evolve on the shop floor.”\u003C/p>\n\n\n\n\u003Cp>That kind of approach mirrors exactly the one she laid out in her speech: creating a system in which technologies are baked in, not added on.\u003C/p>\n\n\n\n\u003Cp>“That is the future we are building at Dassault Systèmes: connected, science-based industrial world models that help companies design, simulate and decide with greater certainty,” Verzelen said. “So the future will not belong to those who use the most AI. It will belong to those who use it wisely — who think in systems, stay sovereign and build resilience before disruption arrives.”\u003C/p>\n","2026-04-29T09:58:00",[],{"node":49},{"slug":50,"firstName":51,"lastName":52,"nicename":50,"name":50,"description":53,"avatar":54},"","Shoshana","Kranish","Shoshana is a Senior Communications Manager on the Corporate Publishing team here at Dassault Systèmes. With experience in journalism, marketing, and PR, her work has been published around the world and across the internet.",{"url":55},"https://blog-assets.3ds.com/uploads/2023/04/shosh-scaled-96x96.jpg",{"edges":57,"nodes":77,"__typename":81},[58],{"isPrimary":59,"node":60,"__typename":76},true,{"slug":61,"name":62,"topics":63,"__typename":75},"thought-leadership","Thought Leadership",{"nodes":64,"__typename":74},[65],{"translations":66,"__typename":73},[67,70],{"post_title":62,"locale":68,"__typename":69},"fr_FR","Translation",{"post_title":71,"locale":72,"__typename":69},"리더십","ko_KR","Topic","Taxonomy_topicToTopicConnection","Taxonomy_topic","PostToTaxonomy_topicConnectionEdge",[78],{"id":79,"name":62,"slug":61,"uri":80,"__typename":75},"dGVybTo4ODAz","/topics/thought-leadership/","PostToTaxonomy_topicConnection",{"nodes":83,"__typename":89},[84],{"id":85,"name":86,"uri":87,"__typename":88},"dGVybTo4ODMy","AI","/tags/ai/","Taxonomy_tag","PostToTaxonomy_tagConnection",{"nodes":91,"__typename":92},[],"PostToTaxonomy_brandConnection",{"nodes":94,"__typename":98},[95],{"name":96,"__typename":97},"SPARK","Taxonomy_keyword","PostToTaxonomy_keywordConnection",{"canonical":100,"title":101,"metaDesc":102,"opengraphAuthor":50,"opengraphDescription":102,"opengraphTitle":26,"opengraphUrl":100,"opengraphSiteName":103,"opengraphPublishedTime":104,"opengraphModifiedTime":105,"twitterTitle":50,"twitterDescription":50,"readingTime":106,"metaRobotsNoindex":107,"__typename":108},"https://blog.3ds.com/topics/thought-leadership/genai-for-the-industrial-future-takeaways-from-hannover-messe/","Takeaways from Hannover Messe- Dassault Systèmes blog","Read the highlights from Executive Vice President Florence Verzelen’s keynote address on industrial AI at Hannover Messe.","Dassault Systèmes blog","2026-04-29T09:58:00+00:00","2026-04-29T10:00:49+00:00",5,"index","PostTypeSEO","Post","RootQueryToPostConnection",{},{},1777469112506]