[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"KxGLUtAJ38OBw-Gdm3nIs35kThZcyOHbwPVSETZ_daI":3,"_apollo:default":115,"_apollo:identified":116},{"seo":4,"posts":15},{"social":5,"openGraph":11,"__typename":14},{"twitter":6,"__typename":10},{"cardType":7,"username":8,"__typename":9},"summary_large_image","dassault3ds","SEOSocialTwitter","SEOSocial",{"defaultImage":12,"__typename":13},null,"SEOOpenGraph","SEOConfig",{"nodes":16,"__typename":114},[17],{"id":18,"slug":19,"title":20,"uri":21,"excerpt":22,"locale":23,"featuredImage":26,"tableOfContents":34,"content":39,"date":40,"translations":41,"author":42,"tags":56,"globalTags":85,"brands":88,"keywords":99,"seo":102,"__typename":113},"cG9zdDozMTc0NDc=","growing-as-a-global-marketer-at-biovia","Growing as a Global Marketer at BIOVIA","\u002Fbrands\u002Fbiovia\u002Fgrowing-as-a-global-marketer-at-biovia","\u003Cp>Emi Kobayashi on Interning at BIOVIA: Global Marketing, Strategic Planning, and Professional Growth\u003C\u002Fp>\n",{"locale":24,"__typename":25},"en_US","Locale",{"node":27,"__typename":33},{"large":28,"__typename":29,"medium_large":28,"thumbnail":30,"srcSet":31,"sizes":32},"https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1-768x392.jpg","MediaItem","https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1-150x150.jpg","https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1-300x153.jpg 300w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1-1024x523.jpg 1024w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1-768x392.jpg 768w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fbiovia-team-1.jpg 1095w","(max-width: 300px) 100vw, 300px","NodeWithFeaturedImageToMediaItemConnectionEdge",[35,36,37,38],"Introduction|introduction-0","Turning Market Insights into Strategy|turning-market-insights-into-strategy-1","Connecting Marketing Campaigns to Business Goals|connecting-marketing-campaigns-to-business-goals-2","Learning, Collaborating, and Growing at BIOVIA|learning-collaborating-and-growing-at-biovia-3","\n\u003Ch2 class=\"wp-block-heading\" id=\"introduction-0\">\u003Cstrong>Introduction\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Throughout my time at \u003Ca href=\"https:\u002F\u002Fwww.3ds.com\u002Fproducts\u002Fbiovia\u002F\">BIOVIA\u003C\u002Fa>, I have gained valuable insights from my colleagues and learned from their diverse experiences and perspectives. Their expertise and collaborative approach have helped me develop new skills and become more confident in my work. Looking back, my experience at BIOVIA has helped me connect what I learned during my MBA with real-world marketing challenges, broaden my understanding of global marketing, and appreciate the importance of turning market insights into meaningful business decisions. These lessons will continue to shape my growth as a marketing professional.\u003C\u002Fp>\n\n\n\n\u003Cp>As a member of the BIOVIA Marketing team at Dassault Systèmes, I began my journey as a marketing intern during my MBA studies. I have had the opportunity to collaborate with a global team to support SaaS marketing strategy and execution across international markets. My work spans competitor analysis, annual marketing planning, global campaigns and \u003Ca href=\"https:\u002F\u002Fwww.3ds.com\u002Fproducts\u002Fbiovia\u002Fevents\" target=\"_blank\" rel=\"noreferrer noopener\">events\u003C\u002Fa>, helping connect strategic priorities with marketing activities that support business growth.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage-1024x463.jpg\" alt=\"team photos\" class=\"wp-image-317452\" srcset=\"https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage-1024x463.jpg 1024w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage-300x136.jpg 300w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage-768x347.jpg 768w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage-1536x694.jpg 1536w, https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002F102326-emi-blog-collage.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"turning-market-insights-into-strategy-1\">\u003Cstrong>Turning Market Insights into Strategy\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>One of my most valuable experiences has been conducting cross-market and competitor analysis to help inform BIOVIA’s go-to-market strategy and annual marketing planning. \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>One of my most valuable experiences has been conducting cross-market and competitor analysis to help inform BIOVIA’s go-to-market strategy and annual marketing planning.\u003C\u002Fp>\n\n\n\n\u003Cp>— Emi Kobayashi, BIOVIA Marketing Intern\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>By researching competitors, analyzing market trends, and comparing approaches across regions, I help identify opportunities and provide insights that support data-driven decisions. This experience has taught me that analysis is about more than collecting information. The real value comes from turning market intelligence into actionable strategies.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"connecting-marketing-campaigns-to-business-goals-2\">\u003Cstrong>Connecting Marketing Campaigns to Business Goals\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>I also support the execution of global campaigns and events, working with colleagues across regions to coordinate activities and engage audiences. By reviewing campaign performance and marketing analytics, I have learned how to evaluate lead generation and engagement, identify opportunities for improvement, and understand how marketing activities contribute to broader business goals.\u003C\u002Fp>\n\n\n\n\u003Cp>Before joining BIOVIA, I gained professional experience in B2B marketing and strategy in the semiconductor industry. Pursuing an MBA at the University of California, San Diego, helped me deepen my understanding of business strategy and analytical thinking. Working at BIOVIA has allowed me to apply what I learned in the classroom to real-world challenges, connecting market research, strategic planning, and campaign execution.\u003C\u002Fp>\n\n\n\n\u003Cp>Another rewarding aspect of my role is collaborating across cultures. Speaking Chinese and Japanese allows me to communicate with regional teams, support localized campaigns and help adapt marketing communications for different audiences. These experiences have shown me that successful global marketing requires understanding local markets and cultural differences while maintaining a consistent global strategy.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"learning-collaborating-and-growing-at-biovia-3\">\u003Cstrong>Learning, Collaborating, and Growing at BIOVIA\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>What I appreciate most about my experience at BIOVIA is the opportunity to learn from such a knowledgeable, creative, and supportive team. My colleagues bring a wealth of experience and diverse perspectives, and I am grateful for their willingness to share their expertise, collaborate on campaigns and events, and trust me with meaningful projects. Their encouragement and teamwork have helped me develop new skills, approach challenges with greater confidence and better understand how strategic thinking translates into effective marketing. I am thankful for the opportunity to grow alongside this team and contribute to BIOVIA’s global marketing efforts while continuing to turn market insights into meaningful business impact.\u003C\u002Fp>\n\n\n\n\u003Cp>Visit the \u003Ca href=\"https:\u002F\u002Fwww.3ds.com\u002Fcareers\" target=\"_blank\" rel=\"noreferrer noopener\">careers page\u003C\u002Fa> to explore the latest internship and full-time opportunities. Whether you’re just starting your career or looking to grow in an innovative, collaborative environment, you may find the right opportunity to make an impact at Dassault Systèmes.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\" \u002F>\n\n\n\n\u003Cp>\u003C\u002Fp>\n","2026-10-29T10:00:00",[],{"node":43,"__typename":55},{"nicename":44,"description":45,"slug":46,"name":47,"firstName":48,"lastName":49,"avatar":50,"__typename":54},"emi-kobayashi","Emi Kobayashi holds an MBA from the University of California, San Diego, and a bachelor’s degree in Economics. She brings a background in B2B marketing and strategy in the semiconductor industry, with experience in market analysis and strategic planning. At BIOVIA, she contributes to global marketing strategy, competitive analysis, campaign execution, and event coordination. Fluent in Japanese and Chinese, she supports cross-cultural collaboration and global marketing initiatives.","Emi Kobayashi","Emi KOBAYASHI","Emi","KOBAYASHI",{"default":51,"url":52,"__typename":53},"mm","https:\u002F\u002Fblog-assets.3ds.com\u002Fuploads\u002F2026\u002F10\u002Fscreenshot-2025-06-23-132645-96x96.png","Avatar","User","NodeWithAuthorToUserConnectionEdge",{"edges":57,"nodes":74,"__typename":84},[58,65,70],{"isPrimary":59,"node":60,"__typename":64},true,{"slug":61,"name":62,"__typename":63},"company-news","Company News","Taxonomy_topic","PostToTaxonomy_topicConnectionEdge",{"isPrimary":66,"node":67,"__typename":64},false,{"slug":68,"name":69,"__typename":63},"science","Science",{"isPrimary":66,"node":71,"__typename":64},{"slug":72,"name":73,"__typename":63},"workforce-of-the-future","Workforce of the future",[75,78,81],{"id":76,"name":62,"uri":77,"__typename":63},"dGVybTo4NTUz","\u002Ftopics\u002Fcompany-news\u002F",{"id":79,"name":69,"uri":80,"__typename":63},"dGVybTo4NjEx","\u002Ftopics\u002Fscience\u002F",{"id":82,"name":73,"uri":83,"__typename":63},"dGVybTo4MjUw","\u002Ftopics\u002Fworkforce-of-the-future\u002F","PostToTaxonomy_topicConnection",{"nodes":86,"__typename":87},[],"PostToTaxonomy_tagConnection",{"edges":89,"nodes":96,"__typename":98},[90],{"isPrimary":59,"node":91,"__typename":95},{"slug":92,"name":93,"__typename":94},"biovia","BIOVIA","Taxonomy_brand","PostToTaxonomy_brandConnectionEdge",[97],{"name":93,"slug":92,"__typename":94},"PostToTaxonomy_brandConnection",{"nodes":100,"__typename":101},[],"PostToTaxonomy_keywordConnection",{"title":103,"metaDesc":104,"opengraphAuthor":105,"opengraphDescription":104,"opengraphTitle":20,"opengraphUrl":106,"opengraphSiteName":107,"opengraphPublishedTime":108,"opengraphModifiedTime":109,"twitterTitle":105,"twitterDescription":105,"readingTime":110,"metaRobotsNoindex":111,"__typename":112},"Growing as a Global Marketer at BIOVIA - Dassault Systèmes blog","Emi Kobayashi on Interning at BIOVIA: Global Marketing, Strategic Planning, and Professional Growth","","https:\u002F\u002Fblog.3ds.com\u002Fbrands\u002Fbiovia\u002Fgrowing-as-a-global-marketer-at-biovia\u002F","Dassault Systèmes blog","2026-10-29T10:00:00+00:00","2026-10-29T10:00:41+00:00",3,"index","PostTypeSEO","Post","RootQueryToPostConnection",{},{},1793268767823]